Services 4 — STAGE (Not Age)

Articles

Forbes

The Shift In Age Demographics Will Create A $22 Trillion Market Opportunity By Bonnie Marcus
A New Way To Think About The Lifespan By Sara Zeff Geber, PhD
Does Your Company Have A Longevity Strategy? $22 Trillion Awaits By Avivah Wittenberg-Cox
The New York Times

The Key to Marketing to Older People? Don’t Say ‘Old.’ By Corinne Purtill
Wall Street Journal

Here Comes the 60-Year Career By Carol Hymowitz
Fortune

Joe Biden beat ageism at the polls–it’s time to banish it from the workplace By Alan Patricof
Barron's

Aging Could Be the Next Booming Business By Reshma Kapadia
The Atlantic

Human Lives Might Be Long Enough Already By Amanda Mull
Next Avenue

Over 60? Think of Your Stage, Not Your Age By Richard Eisenberg
Kiplinger

It’s Time to Cater to the Over-65 Crowd, Or Else! By H. Dennis Beaver

Podcasts & Recordings

Reviews

Forbes

"The author provides a guide for companies to understand how retirement age can actually mean many different markets and stages."

Kiplinger's

"Stage (Not Age) is a fascinating read…"

Next Avenue

"In her new book, Stage (Not Age), Golden makes a case that chronological age no longer defines us, especially in the second half of life. It's the stage of life we're in that's most important." — Next Avenue

Julie Wroblewski, Co- Founder and Managing Partner Magnify Ventures

"Just finished "Stage (Not Age)" the incredible new book by Susan Wilner Golden. It's a master class on the $22 trillion longevity market and the extraordinary business opportunities in the longevity economy across every industry imaginable - healthcare, entertainment, travel, education, housing, consumer technology, etc. A thought-provoking and inspiring read that will change how you think about the future.”

Michelle A. Williams, Former Dean of the Faculty, Harvard T.H. Chan School of Public Health

“We can continue viewing the aging of the world’s population as an imminent crisis, or we can choose to see it as an opportunity for business and policy innovations. This book guides us toward the latter view, and brilliantly.”